Johanna Snow

2024

Masters of Professional Studies

Masters in digital media and marketing with an emphasis in digital media management.

2008

Bachelor of Arts

Journalism and Mass Communication. Emphasis in Photojournalism and Digital Media.

2021-

Associate Marketing Director

Traditional Marketing

• Market research to gather data that drove the strategy for all marketing campaigns. 
• Oversee the creative design team and work with them to ensure brand compliance on all assets.
• Responsible for coordinating all design assets and deliverables, ensuring that outside vendors receive everything ahead of deadlines.

Digital Marketing

• Created and implemented social media strategy including brand guidelines, content calendar and weekly posts to boost engagement. 
• Content and graphic creation for a variety of channels (LinkedIn, Facebook, Instagram, Twitter, YouTube).
• Monitor all digital advertising and website performance for improvements and conversion optimization opportunities.
• Lead the development of new websites, content and updates.

Communications

• Editorial and graphic content creation, updating existing content and making new informational materials. 
• Email marketing campaigns through HubSpot, A/B testing and tracking engagement.
• Press releases

Project Management and Reporting

• Implemented new creative intake process using Asana.
• Managed all incoming projects and collaborated with internal teams and outside vendors to ensure all deliverables stayed on time and in budget.
• Lead the development of a new website.
• Coordinated special projects such as tv shoots or photography.

Reporting and Data Analysis

• Monitored data through Google Analytics. Created high-level reports and dashboards for executives to monitor the success of digital campaigns.
• Analyze metrics such as engagement, likes, follows, website traffic, spend and conversions through reporting programs and adjust strategies according to data.

2017-2021

Strategy Project Manager

Project Management

• Collaborated with the President and COS on high level projects and deliverables.
• Supported executive project management on a variety of high-level university projects such as the University Strategic Plan, university rebranding and presidential speaker series.
• Managed  multiple projects at once with shifting priorities and tight deadlines; assign projects/resources and monitor the status of outstanding tasks.
• Gather, process and report out departmental metrics on a monthly, quarterly, and annual basis; gather data and prepare and interpret reports. 

Event Planning

• Managed a variety of events, including community engagements, focus groups, promotional events, speaker series and  President’s Cabinet.  
• Planned logistics such as catering, attendance, registration, materials, inquiries. 
• Coordinated effective marketing strategy for events, working with communications and creative team. 

2012-2017

Digital Account Manager and Client Services

Digital Marketing

• Comprehensive knowledge of digital marketing tactics, spanning SEO, PPC, social media, email marketing, and content marketing. Acted as a client-facing consultant to identify, develop, and execute digital marketing campaigns and programs for 80 clients.
• Researched industry and marketing trends to stay current with all marketing opportunities.

Client Services

• Ensured compliance on client deliverables while communicating frequently with the client and the appropriate team members working on the project, providing support, communication and resolution for all parties. 
• Collaborated with clients and internal teams to align objectives and exceed expectations.